A letter to my partner, a showcase of stock footage use:

Dear Itzik,

I understand you received a lower quote from another supplier. However, I believe the additional value we provide is well worth the difference in price.

Rather than viewing you as just a “client”, I see you as a partner in creating an impactful film. To demonstrate why our production company may be the best fit, I took the initiative to create a sample film for you using stock footage. This allows you to see the level of quality and care we would put into your real production before officially signing on.

My approach is a bit unorthodox compared to other companies – I aim to blend experience with a fresh, creative outlook. Based on your positive feedback that the sample film was an excellent reference, it seems this proactive approach resonated with you. I’m thrilled we could move forward as partners in bringing your vision to life on screen.

The sample video was not merely a reference but a fully customized film made specifically for you. We got a head start on production by doing this prep work before the contract was even signed! Moving forward, we’ll build on this foundation by filming original content, refining edits, incorporating your logo, and ensuring the final product surpasses expectations.

I understand the motivation to reduce costs, but hope I’ve demonstrated the expertise, creativity, and dedication that our production company provides. I value long-term partnerships over one-time transactions. Let’s work together to achieve your goals and create something meaningful through film. Please feel free to reach out with any other questions!